Wednesday Woes: First Foot Forward in Online Marketing

Wednesday Woes: First Foot Forward in Online Marketing

I'm in a lot of Facebook groups dedicated to growing your small business in the virtual world or in the real world. One thing I have noticed in common is that everyone in these groups has something to sell. Great.  But nobody wants to buy. Most post updates go along these lines, "I want to [...]

Monday Musings : Mother Nature vs. Facebook Ads

Monday Musings : Mother Nature vs. Facebook Ads

Monday Musings: Mother Nature vs. Facebook Ads In an era where Facebook and Instagram are constantly used to point customers to a local business and engage with them, imagine if these two tools were suddenly taken away from you? How would you reach new customers? How would you inform current customers about what is happening [...]

Me Too, She Said

Me Too, She Said

For anyone who has been sexually abused, this week in social media should have come with trigger warnings. Hollywood has hit the tip of an iceberg, otherwise known as Harvey Weinstein. The stories, the severity of his inaction brought up many memories for me. I don’t know what the outcome of these allegations will be. What I do know is that the stigma of sexual abuse has not changed in decades.

52 Ways to Market Your Book & Break Those Visibility Barriers

52 Ways to Market Your Book & Break Those Visibility Barriers

Having worked with authors for more than seven years, two of the most common phrases I hear are, “I don’t have time” or “I don’t have money” for self-publishing or book marketing. I agree that book publishing is a hard business, one that is also changing every day. With millions of books in the marketplace, how do you set yourself apart? What makes you different?